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Seller's Guide

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Let me know what is important to you and we will create a marketing strategy to accomplish YOUR GOALS! 

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced 
interest, and underpricing leads to receiving less than what your home is worth. I will provide razor sharp market data to help you determine the right selling price for your home. Also important in our market is selling with or without furniture, your views and location there are many unique selling factors I can help you to create competition and your bottomline.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

My comprehensive marketing plan is to use massive exposure of your property to create higher demand and make your buyer compete against the entire marketplace. 
This involves listing the home and then driving the right people to your listing through social media campaigns, agent-to-agent contact, social media, IA, SEO advertising and more. My team creates a marketing campaign that aims to get the most possible traffic to your listing. Exposure creates demand, demand drives price! 

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process. You benefit from my years of experience in negotiating, I’ve seen it all!
Most of the negotiations happen before I bring you the offer to avoid the stress of the back and forth. I will evaluate each offer and make sure the party making the offer is prequalified or pre approved by a mortgage lender. If the offer is too low, or other terms don’t meet your goals you can make a counter-offer.

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Step 6: Accept an Offer

I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and contingency removal dates, closing date, and a list of fees and who will pay them. Then we will discuss all terms, once the offer is acceptable to you then you can accept the offer on the final contract and I will open escrow with our closing officer.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. The buyer is within his due diligence and contingency removal periods including inspections, review of all disclosures, title reports, appraisals if required, and HOA docs. In some cases, major or minor repairs will be requested and we will negotiate any requests for repairs agreeable to you. These negotiations are important as the buyer can chose to proceed or not depending upon the outcome. But don’t worry I will be with you every step of the way. I will head up efforts and make sure everything is in order by the closing date. After contingencies are removed is a good time to make arrangement to move out of the home so the new buyer can take possession at closing. 

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. Prior to your closing date the closing the escrow closing company will be giving you the final paperwork to transfer title, a sellers settlement statement of 
escrow fees and costs and we will go over any issues that have not yet been taken care of. About 5 days prior to closing its a good time to handle final details such as canceling utilities, cable, pool and lawn service providers and schedule the final clean, leaving pertinent instructions, appliance manuals, paint or tile that remain in the home. 

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Sell a Home

Buyer's Guide

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Work With Lori

With a track record of over 316 Million in sales, among the top 2% of 94,000 agents worldwide, you are in proven and trusted hands. When selling, Lori's results-driven approach includes cutting-edge marketing strategies to maximize your property's visibility and your profitability. Book a 15 minute chat no obligation, Lori is here to answer your questions big or small!

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(760) 831-1501

[email protected]

72605 Highway 111 Palm Desert CA 92260

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